Tuesday, May 29, 2012

TZINGA - The Energy drink with a difference

Tzinga Energy Drink

In a world attempting to get the maximum done in minimum time, we quite frequently find our bodies unable to cope up with the energy demands of a normal day in our lives. The morning dash to work, skipped lunches for meetings and late night hangouts with friends require us to be raring to go at all moments.

Enter a slew of energy drinks filled with ingredients to pump you up and go that extra mile. Traditionally, energy drinks have been more expensive than the caffeinated cold beverages sold by Coca Cola and Pepsico, sold mostly in the can format.

Breaking through this clutter is a new entrant that is set to redefine rules of the game. Manufactured by Hector Beverages, TZINGA ENERGY DRINK makes itself appealing at multiple levels.

  1. Being aware of the price-conscious Indian mind, Tzinga has a retail price of only Rs.20/-!! This aggressive pricing is possible because of their unique Doy-Pack unlike the usual cans offered by its competitors.This is unheard of in this segment and is sure to attract many people looking for a quick energy fix that doesn't break the bank. It also puts them square in competition against the colas at their price point while offering a more evolved product. The doy-pack packaging is attractive and of international standards. It instantly grabs the eyes with well made graphics communicating its energy drink heritage extremely well.
  2. Despite the low price, Tzinga does not cut corners in its ingredients. It has the usual suspects like Caffeine, Taurine and B-family vitamins while also piling on some exotics like Ginseng and Guarana.
  3. It comes in three different natural flavors. Lemon Mint, Tropical Trip and Mango Strawberry, all fruit based natural flavors without preservatives. An energy drink that does not taste like medicine. Something that cannot be said about all its competitors.
  4. The drink is non-carbonated. There is no fizz. Now, while this might turn away a few people who get their feeling of fresh from the bubbles, personally I like it this way. No nonsense, good tasting, quick energy fix that does not hide behind CO2.

So how do the flavors stack up?

Mango Strawbery: A fruity flavor. This will appeal to those who like fruit fusions. The flavor is more strawberry than mango.

 Tropical Trip: Again a fusion of tropical fruits, Pear, Pineapple, Mandarin, Apple, Passionfruit and Lemon. This flavor is especially funky and the most recent addition to the flavor line up.

Lemon Mint: The Classic. Refreshing Lemon with a very distinct Mint.This one is a personal favorite.

Finally, we come to the real question. The question that matters. For all its claims of natural fruit flavor and competitive pricing, does it work as an energy drink? Yes, it very much does. Staying true to its claim of '5 hour charge', my first try of this drink had me buzzing for a very long time, practically jumping from one place to another. Also, the Guarana helps prevent a crash, allowing the effects to wear off very gradually.

Hector Beverages has a winner on its hands with a product that is competitive and tastes well. A fact also confirmed by my girlfriend who allowed herself a sip of all three flavors. It is currently available only in limited markets and Hector Beverages will do well by launching it in remaining geographies with aggressive marketing. Such a product is only waiting to become a nationwide success.

Disclaimer: I was offered free samples for the purpose of this review but the opinions are completely mine and in no way influenced.

Please share your opinion on this post in the comments section.

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